The Defense Media Activity is the mass media and education organization that creates and distributes Department of Defense content across a variety of platforms to audiences worldwide. DMA is different than the other 27 Defense Agencies and Field Activities as it’s the only one responsible for developing, creating, and effectively engaging targeted audiences with DoD information. Comprised of 1,500 employees at 45 locations worldwide to meet the Department’s information requirements, every member of the DMA Team plays a meaningful role for the Nation and is part of a proud lineage.
The Information domain is constantly evolving and we cannot allow ourselves to be held to the methods and standards of the past. Today’s communication environment is dynamic and without mercy to those not savvy to its capabilities. We must aggressively pursue effective means of communication on behalf of the Department and relinquish operations of legacy and costly applications. To ensure DMA adds value in its mission space, it must fine tune its efforts and proactively evolve capabilities to meet mission requirements. DMA Strategy 2025 focuses on transforming capabilities to better support the Department and operate in a manner that dominates throughout the ever-changing information environment.